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If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Inserted a pop-up and lead-box to start generating subscribers from the blog post. AMAZON BUSINESS: Served as an example of ‘digital customer’ expectations transitioning to the … IBM: trained its sales people to use LinkedIn and Twitter, and also gave them access to a content … Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation. Increased number of weekly subscribers from 10 to 51 (400% increase). Compiled list of high-authority brands that were likely to link back to them. Identified opportunities to develop channel-specific content to make the best of each social media channel. Created keystone content on HubSpot’s growth strategy. Decreased cost per conversion from £154.28 to just £34.37. Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Ready to 10x your business through digital marketing now? Here's how they did it: See how PureVPN increased website traffic through storytelling and influencer marketing tactics here. Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc. Promoted content on Quora and relevant online forums. Targeted warm traffic (Facebook fans, email list) first to an opt-in page. Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals. Coca Cola is shaping the future of online grocery. Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months. 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