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You're here: Home » Google Digital Garage » Module 4: Fundamentals of Digital Marketing Google [Answers], Understanding what the competition is doing, To help a business understand the customer journey online, To help a business reach a global audience, To give insight into specific customer groups, It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility, It gives businesses the opportunity to save money on online advertising, It provides customers with value every time they come into contact with a brand, helping build trust, It gives businesses an opportunity to collect more data from potential customers, Incorporate it within marketing materials across all channels to help raise customer awareness, Create an email campaign letting your customers know why you are unique, Film a video explaining your unique selling point and send it to employees, Create a press release and distribute it through your channels, People pay to use search 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and location details, Location GPS tags on photos, quality content and how mobile friendly the website is, Because local users tend to use their mobile devices when they’re out of the house, Because mobiles will replace desktop computers, Because all online users browse on mobile devices these days, Because marketing for mobile is more cost effective, Adding relevant content that highlights the location of your business, Including your address on your Twitter account, Optimising your site for desktop devices only, Adding a list of shops local to you on your website, Develop one-way communication with customers, A list of content that mimics competitor content, A long-term schedule identifying when to post content, A list of friends who can post on the accounts, Ask people to share your content to their networks, Use paid promotion to reach new audiences, Whether the campaign was more successful than your competitors, Whether the visitors liked the social campaigns or not, Whether a visitor called the store after seeing a social post, Whether the visitor clicked on a paid ad or organic listing, Not being present on every social media platform, Not having the resources to respond to comments and questions in a timely manner, Spending too much time reviewing social media analytics, Your visitors can manually adjust the size of your website, Your website will adapt to suit whichever device it is being viewed on, Your customers can provide feedback on the design of your site, Your website will respond to clicks faster, The business has a mobile app instead of a website, The site works on different mobile devices, The site does not include any videos so it loads quickly, Videos are entertaining, long and include a CTA, Videos are relevant, short and include a CTA, Videos are relevant, long and include a URL, Videos are short, informative and include a phone number, Creating and posting content ad-hoc when you have the time, The creation of time-sensitive content that 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include a call-to-action on the landing page you’re linking to in the email, Change the colour of the buttons inside your email, There’s no need to use sponsored ads within your email marketing, There’s no need for analytics when it comes to email marketing, You need to include personal contact details, You can use any imagery, despite copyright, People who use ad-blockers and are interested in your subject, People who haven’t read your blog before but are interested in your subject, Only people who have read your blog previously, Only people interested in films and movies, It improves your ranking in search engines, A prediction of sales you can make from your ad, You always need to contact the owner of the website to buy ads on their page, The network provides data on the click-through-rate, The network provides names of the people who click your ad, The network will continue to show your ad for 7 days once your budget has expired, Retargeting with a display ad encouraging newsletter sign-up, Creating a Facebook page for your business, Retargeting with a display ad that has a discount coupon, Setting up live streams of the business’s physical shop on their website, Publishing a how-to video on their website, An agency, professional crew and equipment, Creativity, lots of experience and a large budget, Creativity, planning and high-quality equipment, Guarantee sales of your product or service, Consider removing the video from the platform, Consider re-shooting your video based on comments, Consider updating your preview images, video titles or descriptions, Consider asking people to watch the whole video in the description, What time of day your website gets the most traffic, How many mentions or likes you get on social media, How well your competitor’s ad campaigns are doing, The email addresses of visitors to your landing pages, How long people spend on your ‘How To Find Us’ page, Which day of the week is most popular for bookings, How many people visiting your site book a room with you, Their contact details, their behaviour and their operating system, Their location, type of device they’re using and pages visited, Their location, type of device they’re using and contact details, Their interests, when they delete their browser cookies and their location, Tweak the ad’s copy and analyse the results, It helps you make the most of the data collected from marketing activities, It provides information about what users like about your website, It presents collected data in a visually appealing way, Vast quantities of data can be stored, sorted and analysed quickly, Data can only be accessed when all users are online, Valuable customer and market insights can be delivered quickly, Spreadsheets are the only way to collect data and extrapolate results, Minimal interaction required with the customer, It collects the addresses of your online store visitors, It provides a backend system with order management, It provides a quicker checkout process than a physical store, It allows you to feature more sales and discounts than a physical store, Analytics shows you have a lot of mobile visitors, but very few purchases through mobile, A specific product is not selling much compared to your other products, You get a lot of questions about your return policy, People are having trouble using a promo code for a current sale, Adding a way for customers to filter your products, Displaying very specific, featured products on your home page, Cross-selling products in the checkout process, Retargeting ads are visible to people who haven’t been on your website yet, Once a user visits your site, the code drops an anonymous browser cookie, Once your customer purchases, you can not turn off the retargeting ad, Retargeting will always drive customers to your site, A range of search ads in different countries, Have a ‘translate’ button that pulls a translation from an external provider, Translate your content with consideration to particular words and phrases, Translate your content directly, word for word, Hire an agency to translate its website into the local language, Determine its ability to deliver products and review all tax and legal information, Invest in major ad campaigns to raise brand awareness, What times of the day international shoppers are online, The legal and tax considerations in that market, Which social channels are popular in that market, Which couriers offer the cheapest services for global shipping, Your email address will not be published. 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