Amazon launched its website in July 1995 to sell books online. Amazon.com is the world’s largest online retailer. In 2011, Amazon.com switched from tape backup to using Amazon Simple Storage Service (Amazon S3) for backing up the majority of its Oracle databases. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Amazon.com Inc. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) internal external strategic factors are in this e-commerce business case study The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Amazon. Amazon.com Inc. Report contains a full analysis of Amazon Porter’s Five Forces Analysis. Since then it has expanded into a variety of businesses that some see as unrelated. Yet, as the analysis indicates, it is up to Amazon to decide at which point in the future it will have acquired enough … In particular, the company organizes small teams to reduce differences in status, encourages self-management of employees, and invest much in staff training and development. Amazon also advocates in-group and departmental sharing to trigger creativity. The Amazon SWOT and PESTLE Analysis report will offer the following: Amazon’s case study which gives intelligence into Amazon's business model and how it manages to outstand competition. A brief history and overview about Amazon’s company profile. Twenty-one case studies are provided--case studies with complete analysis, case studies with partial analysis, and case studies without analysis. Amazon’s strategy analysis, which includes both business and marketing strategy. Has it spread itself too thin or is it positioning itself well for the future? This is a academic level case study on information systems, business strategies and e-CRM system used by Amazon for their online activities. Amazon itself admits that profitability, albeit not a short-term consideration, is the ultimate long-term end result (Amazon, 2014). Amazon Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Amazon’s HR practices to a large extent are consistent with Preffer’s seven best practices. Also read Amazon SWOT Analysis, STP & Competitors. Amazon organizational culture has been described as “breakneck-paced, and notoriously cost-conscious, as befits a company that has run only a small profit, or a loss, under generally accepted accounting principles for most of its life as a public company. 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